Site logo
Social Networks
Frequency of Publication



The "Email Copywriting Secrets" newsletter by Charlene Burke shares practical tips on writing effective and engaging email copy. These tips, such as using the word "YOU" prominently, avoiding corporate jargon, writing conversationally, and keeping the content personal and friendly, are designed to empower you in your email marketing efforts. Additionally, the newsletter emphasizes the importance of open loops to keep readers engaged, using specific numbers for a more convincing message and focusing on benefits over features. The tips in the newsletter aim to help improve open rates, subscriber engagement, and, ultimately, sales conversions. Newsletter copywriting is essential for promoting audience retention, increasing conversion and sales, and delivering consistent value to readers. The author also has a book called Email Copywriting Secrets : How to Write Killer Emails That Get Results

Some of the topics that are generally covered in the newsletter "Email Copywriting Secrets" are as follows:

- Optimizing subject lines
- Using preview text
- Writing for the web
- Writing like a person
- Perfecting call-to-action copy
- Avoiding shouting
- Knowing your audience
- Choosing the right words
- Using psychology
- Sending relevant emails
- Personalizing email copy
- Considering adding a photo
- Keeping promises and staying consistent
- Choosing the right words
- Monitoring data and performing A/B tests
- Balancing emotions and logic in email copywriting
- Avoiding standard email copywriting mistakes
- Writing B2B copy that convinces and builds credibility
- Using social proof and authority in email copywriting
- Humor in digital marketing copywriting
- Lead generation copywriting
- Structuring copy for maximum reader engagement
- The importance of the word "YOU"
- Never rush copy
- People are always looking for solutions
- Using conversational language
- Writing as if writing to a friend
- Keeping it light and friendly
- Not inserting unnecessary photos
- Authoring from a single person
- Always using "I" instead of "We"
- Opening with a story
- Giving more than what you are asking for
- Having recipients do one small task before asking for a big thing
- Using open loops to keep readers engaged
- Using open loops over a series of emails
- Specifics, especially numbers, sound more convincing
- Reinforcing why subscribers subscribed
- Reengaging customers after a return confirmation
- Using "this" or "these" to draw people in
- Keeping sentences short
- Keeping paragraphs short
- Asking "Why should I care?" or "What's in it for me?"
- Always having a sense of urgency
- Focusing on benefits over features

Newsletter Type
Price per Month


Plans Available


Newsletter Author

Charlene Burke

About Author

Charlene Burke is an author, marketing and sales communication professional, and co-founder of Email Skills. She is known for her expertise in email copywriting and has authored the book "Email Copywriting Secrets: How to Write Killer Emails That Get Results". Burke shares her insights and tips on email copywriting through her Substack newsletter, "Email Copywriting Secrets". Her work aims to help readers improve their email marketing strategies and achieve better results. Additionally, her book is available on Amazon.

Social Networks
  • No comments yet.
  • Add a review