What is Naive Weekly?

Naive Weekly examines technology and digital culture by asking the obvious questions others skip. Kristoffer writes weekly analysis about how digital platforms change our behavior and what tech companies get wrong.

What You'll Find

The newsletter covers platform failures, viral content psychology, and tech trend analysis. Kristoffer approaches familiar topics with genuine curiosity instead of insider cynicism. You get thoughtful analysis without the usual tech journalism attitude.

Topics Include:
• Social media attention economy effects
• Platform moderation breakdowns
• Why some tech trends succeed while others fail
• Unintended consequences of company decisions
• The systems behind your favorite apps

Why It Matters

Naive Weekly makes complex digital topics accessible without oversimplifying them. You learn how technology actually works versus the marketing claims. The writing focuses on real impact rather than hype.

Where to Read

Published weekly on Substack. Perfect for readers who want to understand the technology shaping their daily lives. You get fresh perspectives on the modern internet without the usual insider assumptions.

Kristoffer delivers healthy skepticism about where technology leads us. Expect honest examination of digital platforms and their effects on society.