Author
Nico
Daily
Failory gives you startup failure lessons through founder interviews. Nico analyzes why companies crash and what founders learned from the wreckage.
The newsletter covers real failures:
• SaaS pivots that flopped
• Marketing budgets burned through cash
• Product-market fit disasters
• Timing mistakes that killed growth
Each issue breaks down specific numbers and decision points. You see exactly where founders went wrong and when they knew it was over.
Failory takes a different approach. Most newsletters recycle success stories. This one focuses on failures and what NOT to do.
You get unfiltered founder interviews with financial data. No sugar-coating. No feel-good stories. Just the harsh reality of startup failures.
The format works because you learn from expensive mistakes without losing your own money. Each failure becomes your education.
Recent issues covered failed SaaS companies that burned through millions, marketing campaigns that delivered zero ROI, and products nobody wanted.
You walk away knowing the warning signs before they destroy your business. The post-mortem analysis shows you the exact moment things went wrong and why.
Failory publishes on its own platform. This gives Nico complete control over the content and format. No outside pressure to soften the harsh truths about startup failure.
Every issue includes timelines, decision trees, and specific dollar amounts. You see the full picture of how businesses fall apart.
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