Author
Simon Carless
Daily
GameDiscoverCo gives you the numbers behind game sales. Simon Carless shows you exactly what works and what doesn't.
You get weekly breakdowns of Steam sales data. Real conversion rates. Actual marketing spend results. Platform algorithm changes that affect your visibility.
Each issue includes case studies from recent launches. Carless explains why some indie games hit 100,000 wishlists while others struggle to reach 1,000. He tracks genre performance across different storefronts. You see which marketing tactics drive sales and which burn money.
The data comes from industry insiders. Carless spent years running gaming conferences and consulting for developers. He has access to numbers most people never see.
Recent issues covered:
• Wishlist-to-sale conversion rates by price point
• How Steam's recommendation algorithm changed in late 2025
• Marketing budget breakdowns from three successful indie launches
• Genre performance shifts across Epic, Steam, and console stores
You learn what actually moves units. The newsletter cuts through marketing hype and shows you patterns other analysts miss.
If you need to understand game discovery in 2026, GameDiscoverCo delivers the insights you need. Published on Substack with new analysis every week.
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