Naive Weekly delivers fresh perspectives on technology, culture, and the modern internet through the lens of someone willing to ask obvious questions everyone else ignores. Kristoffer examines how digital platforms shape our behavior, from the attention economy's grip on social media to the unintended consequences of tech company decisions. Recent coverage includes deep dives into platform moderation failures, the psychology behind viral content mechanics, and why certain tech trends gain momentum while others fade. The newsletter stands out by approaching familiar topics with genuine curiosity rather than insider cynicism, making complex digital phenomena accessible without dumbing them down. Published weekly on Substack, it's aimed at readers who want to understand the systems behind their screens without the usual tech journalism posturing. Expect thoughtful analysis mixed with healthy skepticism about where technology is actually taking us versus where we're told it's going.