Molly Soda is the artistic pseudonym of Amalia Soto, a Brooklyn-based visual and internet performance artist whose work centers on online identity, self-presentation, and digital culture.

She was born in 1989 in San Juan, Puerto Rico, grew up in Bloomington, Indiana, and studied photography and imaging at NYU’s Tisch School of the Arts, graduating with a BFA in 2011. Her practice spans video, webcam performance, GIFs, interactive works, zines, installations, and print, but much of it is hosted directly on social media and web platforms, treating them as both medium and exhibition space. She became known in the late 2000s through Tumblr and other platforms as a kind of “micro-celebrity,” using teen-confessional aesthetics, early MySpace/webcam culture, and 90s/2000s net nostalgia. A recurring theme in her work is how especially young women perform for imagined audiences online, how platforms archive or erase those performances, and how that affects memory, intimacy, and self-concept.

She has exhibited internationally in solo and group shows, including at Annka Kultys Gallery in London, Jack Barrett in New York, and institutions like the National Portrait Gallery in Washington, D.C. Beyond gallery work, she co-edited the book “Pics or It Didn’t Happen: Images Banned from Instagram,” which examines censorship and norms on corporate social media.